The Second Harvest of the Big Bend team is excited to unveil our new logo!

We remain a trusted resource for fighting hunger in our community, and this updated logo ensures our core beliefs and values are front and center – providing a laser focus to the company and anyone interacting with us. Our new, contemporary look helps us communicate our services more effectively throughout our region, and makes us easily recognizable to clientele and supporters alike.

The orange symbol in the new logo represents Florida, food and freshness.

The three segments in the orange represent the three elements in our mission to engage, feed and educate. The last segment, the heart, represents our love for the community and honors our legacy.

Our image has shifted, but our mission remains the same: to feed the hungry in the Big Bend region through our network of partner agencies and to educate and engage the community in the fight against hunger.

Want to learn more about our new brand? See below!

Why is it changing?

For more than 38 years, we have served the 11 counties in the Big Bend region: Calhoun, Franklin, Gadsden, Gulf, Jackson, Jefferson, Leon, Liberty, Madison, Taylor and Wakulla. In that time, we have and will continue to expand our services and find new ways to serve our community. We took this opportunity to update our logo to better reflect who we are today and where we are headed, while also honoring our legacy.

Why change the logo now?

The new logo has been in the works for several months now. We are in the process of expanding our services and finding new ways to feed more citizens in our community. We know we need to reach as many people as possible; therefore, a more clearly defined brand will help us promote our services in a more concise, consistent and effective manner.

What’s changing?

We are starting with our new logo and colors. In the future, you’ll start seeing the new logo and colors on buildings, trucks and in other places.

What’s not changing?

Second Harvest of the Big Bend’s vision, mission, values, commitment to our community and the geographic areas we serve will remain the same. We have a new look, but we have the same commitment to ending hunger.

 

How was the brand refresh funded?

A portion of operational expenses are earmarked for communications to reach more people. The brand refresh was funded through that budget.

 

Brand work is expensive, why do this and not just buy more food?

The new, refreshed logo is an investment in the future of Second Harvest of the Big Bend. We have grown and evolved over the years to meet the rising challenges and embrace the opportunities that exist in the Big Bend region. Our new look better reflects who we are today and where we’re headed.